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On GiveDirectly’s use of paid media

We’ve received a couple of questions about an online advertising campaign for GiveDirectly that’s been running on Facebook and general banner ads.

The ad inventory for the campaign was donated by a corporate partner, and so comes at zero cost to GiveDirectly aside from staff time. We are not yet sure what role advertising has in our long term fundraising plans, but are hoping to use this test as an opportunity to gather data about the effectiveness of this type of campaign.

Please email us at [email protected] with any additional questions or concerns.